PSA: Dumb Ways to Die

This is fantastic, and believe it or not: real, public service announcement from Metro Trains in Melbourne, Australia. I don’t know how effective something like this would actually be in convincing the target market (people who might not be safe) to be safer around railroad tracks, but the end-result is certainly a catchy, and amusing piece of animation, song, and online marketing. 


UPDATE: There’s a little more in-depth look at the campaign on ViralBlog, which also points out the related Tumblr blog.

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