With a given theme of ‘Electronic Dance Music Festival’ we were asked to create the 2017 playbook for Lennox’s annual dealer conference. Since the playbook collects together information on every available product, tool, and resource available to dealers, I developed the concept around the idea of the discography.

Each subsection of the book was given it’s own record cover, a process I recruited multiple team members for in order to give the overall design more depth. The main sections used a more over archign approach through a double page spread that focused on moments in a music lover’s experience, from buying a record to seeing the band in concert.

Even with the wildly unconnected theme of EDM festival with HVAC equipment, we created a memorable and informative product that allowed dealers to easily find the information they needed.