Every year Churchill Downs requests new campaign concepts to help promote not just the Kentucky Derby but the exciting events they offer throughout racing season.

As a concept, we used the ‘call to post’ that signals the beginning of every race as a starting point, and built a campaign that could be used to focus on everything Churchill offers for different demographics. Graphically, I put the lesser known mascot, Churchill Charlie, to work as trumpeter along with dynamic angles and bold colors that intermingled with beautiful photography to draw attention and entice the viewer.