Equine Feed Oat Project
Over the course of Peritus’ relationship with the Prairie Oat Growers Association I assisted with the production of a range of collateral materials. Beginning with the design of a logo for their advocacy group, Equine Feed Oat Project, and ranging from informational booklets and cards to promotional items and tradeshow booths.
Our goal being to promote oats as the healthy, natural choice for horse feed. To encourage that perception we focused on using natural, recycled, materials when possible and clean off-white alternatives when necessary. One project that was particularly fun to work on was a simple invitation we were able to develop using letterpress services of a local print shop, Hound Dog Press.