Interlogix was in the midst of creating a dealer incentive program and needed help crafting the visuals and voice, as well as promoting it to existing and potential dealers. Along with creating the basic branding materials for the program—logo, brochure, Powerpoint, etc.—my team worked to capture video and photography that focused on an “ideal” dealer and how Interlogix helps support them. The campaign helped create a strong presence for the fledgling program and helped add a human touch to what might otherwise be considered a faceless, cloud-based, company.