Being a private Catholic high school, Trinity runs a recruitment campaign each year to entice students to choose them over other options. It is aimed at prospective students and their parents alike and must appeal to both parties. Focusing on Trinity’s existing motto (…men of faith, men of character…) as a starting point, my team built the campaign to harness the then major popularity of superhero movies. Using blockbuster movie launches as a sort of template, we conceptualized everything from the initial teaser trailer, the full-length trailer, the iconic ‘movie’ posters, other basic collateral, and even an official soundtrack. The campaign was one that would stand out and be recognized in a playful manner, while still staying true to Trinity’s nature.