Lenel had not done a full brand level campaign in years and needed something that would stand out in publications and on the web. Using a bold blue color field and humorous imagery, we developed an initial concept around the common banana peel gag, citing the unpredictable nature of business.

From there we evolved the idea into more of a tech focus to stay in line with Lenel’s services while still allowing a range of interpretations, from the medical industry specifically, to security in general. The campaign was well received and we were building it out further when Lenel switched focus towards their merger with S2 and the project was canceled.