Every year, Lennox hosts a themed conference for their dealers to learn about new products and innovations. As a take-away for the dealers, they produce a playbook that contains information on every resource available to them from Lennox; everything from new and existing products, marketing resources, and other collateral and tools.

2018’s theme was less literal and allowed us to create a look that was driven more by the idea of what lie behind Lennox’s products. By using cutaways and blueprint overlays, along with vivid color fields and stark angles, we created a disruptive layout style that was still engaging and informative.