Aviation Goes to the Dogs
GE Aviation requested a new campaign to advertise their TrueChoice service offerings, which helped cover older and newer model engines.
After exploring different ideas surrounding old & new, and segueing from ‘teach an old dog new tricks,’ my team developed an eye-catching and memorable concept that we applied to print ads, digital ads, and social media posts.
Plus, we got to work with dogs on the photoshoot, and who doesn’t enjoy that?
